This privacy statement describes how Yewno, Inc. collects and uses the personal information you provide on www.yewno.com . It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. Yewno is committed to protecting the privacy of users of its website and services, including users of Yewno. To better inform you of our policy concerning user privacy, we have adopted the following terms, which adhere to the Safe Harbor Principles issued by the U.S. Department of Commerce.

The Information Yewno Collects

The personal information that Yewno collects will depend on how you are using Yewno Websites. To enable your access to Yewno services through your library or institution, we may collect information concerning the institution’s internet protocol address, your username and password, or other authentication methods. We also may collect certain non-personally identifiable information, such as the type of browser you are using (e.g., Firefox, Internet Explorer), the type of operating system you are using (e.g., Windows or Mac), and the domain name of your Internet service provider. In addition, we may collect personally identifiable information through correspondence you send to us through optional surveys we may post on Yewno Websites, and in connection with statements you may post on any Yewno-related page on social networking sites. Please note that in some instances, Yewno may be contracted to provide services to third parties which may involve collecting your personally identifiable information. In such cases, the privacy policy governing the collection of your personally identifiable information shall be as set forth in such third parties’ privacy policies. However, unless you provide us or organizations with which we conduct business with personally identifiable information, you remain anonymous to us other than by association with an internet protocol address or other authentication mechanism.

Yewno does not knowingly collect personally identifiable information from anyone under the age of 13. If it is discovered that we have collected PII from someone under 13 we will delete that information immediately.

Data Integrity: Use of the Information

We use the personal information collected in ways that are compatible with the purposes for which it was intended to be used: to enable your use of Yewno Website and Yewno’s services; to respond to your inquiries; for system administration, customer support, and troubleshooting purposes; and product service announcements; for sending newsletters; to improve the design of Yewno Websites; to enable us to enforce our Terms and Conditions of Use; and in aggregate form, to track and analyze site usage. Further, in connection with postings you may make that are available to the general public on any Yewno-related page on social networking sites, including but not limited to statements made on the Yewno page on Facebook and on Twitter, we may use your name, statement, comment, and affiliation in conference presentations, Yewno’s newsletters, and marketing and announcement materials. Yewno will take reasonable steps to ensure that personal information is relevant to its intended use, accurate, complete, and current. If you wish to opt out of our use of your personally identifiable information see the “Opting out: Your Consent” section below.

Use of Cookies and Behavioral Targeting

Yewno employs “cookie” technology. Cookies are small pieces of text that are stored on your computer and act as a tool for controlling certain system variables and storing system configuration information in the WWW environment. Yewno uses cookies to store user preferences for viewing and printing and to store authentication information. No personal information is extracted in the cookie setting process, and we do not use cookies to identify what other sites you have visited. We do however use certain tools to understand the flow of traffic to and from Yewno websites. Third party service providers use cookies to make it easier for you to navigate our site. The use of cookies by our service providers is not covered by our privacy policy. We do not have access or control over these cookies.

In addition, Yewno and/or third party service providers may use technologies such as cookies to gather information about your activities on Yewno Websites in order to provide you advertising for other Yewno products or services or for a publisher partner’s products or services based upon your location, browsing activities and interests. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you disable cookies, you may still browse yewno.com, but many of our features will not work, including the Coupon Application. Please note that if you opt-out you will continue to see generic advertising and messages for Yewno products or services or Publisher partner products or services.

Other Tracking Technologies

As is true of most web sites, Yewno gathers certain information automatically and stores it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We link this automatically collected data to other information we collect about you.

Technologies such as: web beacons, tags and scripts are used by Yewno and our affiliates, or analytics or service providers [e.g. technology providers]. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole for the purposes of gathering analytics and improving site performance. We may receive data on the use of these technologies by these partners on an individual as well as aggregated basis.

We use Local Storage Objects (LSOs) such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site based upon your browsing activity on the site use Local Stored Objects (“LSOs”) such as HTML 5 or Flash to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs.

Widgets

Our Web site includes Social Media Features, such as the Facebook Like button and Widgets such as the ShareThis button and the Email Citation function or interactive mini-programs that run on our site (“Features”). These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Features to function properly. Features are either hosted by a third party or hosted directly on our site. Your interactions with these Features are governed by the privacy policy of the company providing the relevant Feature.

Onward Transfer of Information

Yewno may work with other organizations that provide specific services for us. We will provide only the personal information necessary for the third party to provide these services for us. These organizations may not use personal information except for the purpose of providing these services.

Yewno may also transfer personally identifiable information to third parties, such as applicable publishers, other content providers, and libraries, who can better assist with your inquiries and to enable them to inform users of services provided by Yewno and/or the third parties’ products and services that may be of interest. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate security measures.

Opting Out: Your Consent

By using Yewno Websites, you consent to the collection and use, in accordance with this policy, of the information you provide to us. We will remove you and your personally identifiable information from our records or refrain from using your personally identifiable information in connection with certain services on request if you contact us with your request at privacy@yewno.com. Please note that this may prevent you from accessing Yewno’s services, including access to Yewno.com.

You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us at privacy@yewno.com.

Security

We protect your personal information from unauthorized access and disclosure through the use of passwords, physical security measures and managerial measures. We nonetheless recognize that third parties may obtain access to information through unlawful actions, and thus do not promise that your information always will remain private, despite our efforts and the importance we place on maintaining your privacy. In addition, we do not claim any responsibility for information collected by or from websites linking to or from Yewno Websites.

In the event that we discover or are notified of a security breach where personal information is at risk, we will notify you electronically if we have your email address. If you do not wish to be notified via email in the event of a breach, please contact us at privacy@yewno.com.

Access and Correction

If you would like to review, delete or update your information, you may contact us using the contact information below. We will take reasonable steps to permit you to correct, amend, or delete information that is demonstrated to be inaccurate. We will respond to your request within a reasonable timeframe. Please note, because of the way we maintain certain services, after you delete or amend your information, residual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems.

You will need to provide sufficient identifying information, such as your name and email address and possible additional identifying information as a security precaution. We may limit or deny access to personal information where providing such access would be unreasonably burdensome or expensive under the circumstances, or as otherwise permitted by the Safe Harbor Principles.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at privacy@yewno.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Testimonials

We display personal testimonials of satisfied customers on our website in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at privacy@yewno.com.

Enforcement and Dispute Resolution

We engage in periodic self-assessment to ensure compliance with our Privacy Policy. We verify that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented, and in conformity with the Safe Harbor Principles. We encourage interested persons to raise any concerns with us using the contact information below. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with the principles contained in this policy.

Any claim arising out of or relating to our adherence to the Safe Harbor Principles, or the breach thereof, that cannot be resolved through our internal processes will be settled by arbitration administered by the American Arbitration Association in accordance with its applicable commercial rules. Any arbitrator will be either an attorney or retired judge having significant and recognized experience with and knowledge of privacy issues and information technology. The arbitration panel should apply California law, without regard to its conflict of laws principles, as well as the Safe Harbor Enforcement Principles issued by the U.S. Department of Commerce (http://export.gov/safeharbor/eu/eg_main_018475.asp). In addition, the exclusive location for such arbitration will be San Francisco, CA. All decisions of the arbitration panel will be final and binding on the parties, which waive any right to further appeal the arbitration award, to the extent an appeal may be lawfully waived.

Notification of Privacy Policy Changes

Yewno has the right to change this policy, without prior notification to you. If we do so, we will change the effective date above. We encourage you to review this privacy policy from time to time. If we materially change our practices with regard to personal information we have previously collected from you, we will endeavor to provide you with notice, such as, where appropriate, email notice or notice posted at our Site.

Contact Us

If you have any inquiries about this Privacy Policy or its implementation, you may contact us at privacy@yewno.com.
Yewno, Inc.

1001 Main St.
Redwood City, CA
94063

Last updated on June 15, 2016